Our work is guided by the following key aims:

1. We will end the harm, abuse and exploitation of older people
2. We will work to improve the criminal justice response to crimes against older people
3. We believe in tougher sanctions for those who harm or abuse older people
4. We will make the abuse of older people as socially unacceptable as child or animal abuse
5. We believe that older people deserve to be safe within any relationship where there is an expectation of trust
6. We will work to improve the statutory response to safeguarding older people experiencing or at risk of abuse.

Our vision is a society which values older people and one in which they and other adults can live free from abuse perpetrated by those in whom they have an expectation of trust.  Where such abuse occurs, we seek an environment in which it can be identified and addressed.

We want to facilitate actions and create circumstances that prevent abuse.  It is better to prevent abusive situations than to intervene afterward to protect; But we also want to encourage timely and effective intervention to protect when abuse occurs.  The circumstances of abuse often mean that the impact is profound and opportunities for intervention are limited;

We want to increase awareness of abuse at an individual and societal level.  By doing so we increase the ability of people to recognise, identify and take action against elder abuse; We also want to increase the awareness of abuse of all those working with or having a responsibility for adults at risk of abuse.  By doing so we increase the ability of practitioners and others to respond appropriately to circumstances of abuse;

We want to encourage genuine empowerment, free from coercion, which allows people to make informed choices about their lives. If you share our vision, then why not become a member of the charity, or volunteer to help us, or make a donation to our work.