Deciding what to do

If you're stuck for ideas have a look at our ideas section. There are lots of options to consider, so choose one that you know you will enjoy.

First steps

Consider the time and resources you will need to organise your event. We find it helpful to write out a list of tasks that need to be done, when they need to be done by and ticking them off as they are completed.

Choosing a date and venue

Will you hold your activity at home, at the office, at a local community centre or somewhere else?

Weekends are usually best for most people, but Fridays are good if you’re fundraising at work.

Find out what events are going on in your local area that you could maybe join in with, such as summer fetes, bonfires or Christmas craft fairs.

Setting your fundraising target

Make a decision on how much you would like to raise from your event/activity. Don't set your target too high to start with, you can always re-visit this if you are doing really well.

Collecting money

We recommend you set up a quick and easy online fundraising page.

You can also collect money using an official AEA sponsorship form. To request a paper sponsorship form please contact our fundraising team on [email protected] or call 0208 835 9280 .


The more guests you have and the more people that know about your event, the more money you could raise. Word of mouth is one of the most effective ways of getting the message out there, so tell everyone - your friends, family, neighbourhood, colleagues, at your sports club and gym what you’re doing and why!  If you set up an online fundraising page, you can easily share the news on your social media.

Put notices in your staff, social group, or sports club newsletter. Put posters on community news boards if you want even more people to join you.

Email, phone and text the details of your event to your contacts telling them why you’re fundraising for AEA and asking for their support.

Use social networks, such as Facebook and Twitter, to tell people about your event. Post a link on your profile and ask your friends to share with people they know.

Contact your local newspaper or radio as they may like to run a feature about your event or activity.

Get support

Ask your local shops, pubs and restaurants if they would donate items or vouchers as prizes for a raffle, quiz or auction. There’s some great advice about how to approach business for donations by clicking here